Yours will be opening at The Meadows in April and will replace the space previously occupied by Evans, next to Sports Direct and Card Factory.
Since the popular online and store brand was founded over 20 years ago on a market stall in East Anglia, the retailer has since become a global business. Operating in various languages, and shipping to over 90 countries, there are over 125 stores across the UK, 12 in the Middle East, and the brand is still growing.
Yours describes themselves as offering ‘fashionable and affordable clothing for women’ in UK sizes 16-32 as well as footwear up to a UK size 10. They recently won the Best High Street Retailer at the 2016 British Plus Size Awards.
A spokesman for Yours said, “We are thrilled to be opening a store in Chelmsford which will bring another store to the county town of Essex. We are hugely passionate towards rapidly growing our stores within the UK along with an international focus this year and wish our new Chelmsford team all the best for a great store opening and season of trade”.
With a covetable edit of both everyday and occasion wear, lingerie, nightwear, footwear, and accessories, Yours, will add a fresh addition to the current fashion offering at The Meadows.
The Meadows Centre Manager, Sue Patel, says “We are delighted to welcome another new retailer to the Meadows. Yours will become the sixth ladies fashion retailer at The Meadows, and will add a unique offering for the city’s fashion conscious shoppers”.
The new opening comes just weeks after the opening of Brazilian restaurant, Preto, was also announced at the Meadows, enhancing the city dining scene even further and adding to its three existing restaurants.